Decathlon Group: Global sporting brand opens its third store in Victoria, Moorabbin and Launches ‘Australia First’ partnership initiative with Genesis Fitness in Melbourne CBD

International sporting brand Decathlon today opened its much anticipated third store in Victoria. Located at 405 Boundary Road, Moorabbin Airport, the store extends the brand’s footprint across Victoria providing more Victorians with direct access to Decathlon’s warehouses stocked full of high quality affordable sporting gear.

In addition to the opening of Moorabbin, Decathlon also announced its first formal partnership initiative with Genesis Fitness. The partnership will see Decathlon customers being able to purchase items online through Decathlon’s website www.decathlon.com.au and selecting ‘click and collect’ to pick their items up from Genesis Fitness in Melbourne’s CBD, 2/50 Lonsdale Street.

As the ‘click and collect’ partnership evolves, more Genesis Fitness sites are expected to be added to Decathlon’s sales framework nationally.

Today’s store opening forms part of Decathlon’s expansion plans for Australia. Arriving in Australia in 2017, Decathlon opened its first store in Tempe, New South Wales (NSW) and has since opened a further store in Auburn, NSW and now three stores in Victoria. Further…