Experiential retail concept to showcase Australian products to Chinese travellers

Australian company, Reach China, is launching an innovative new experiential retail concept called a ‘Touch, Learn & Order’ TLO Store, that will be rolled out across Australia and China to provide Chinese travellers and consumers with the opportunity to experience Australian products first hand.

The new concept store is an extension of the highly successful BuyNatural online platform launched by Reach China earlier this year. The platform sells Australian natural and organic products to Chinese shoppers. The BuyNatural TLO Store concept will provide the opportunity for Chinese travellers coming to Australia to discover, try and experience new and interesting Australian products. They can then either purchase instore or online using an in-store WeChat O2O device that provides shipping direct to their homes in China.

The first of the new concept stores will be located on Queensland’s Sunshine Coast to target the newly announced cruise ship tourism market. The region has locked in cruise ship arrivals from November 2019 and recently saw its first ship arrive from Sydney with many new international travellers. The cruise ship market will bring tens of thousands of Chinese tourists keen to experience Australian products and produce.