From Karen customers to Influenced: Retailers need to be prepared for the twins ‘Olivia and Oliver’ customer

Lyndall Spooner, founder and CEO of Fifth Dimension Consulting

Australian strategic research and consulting agency, Fifth Dimension, has released new research that shows ‘Karen’ customers deserve an apology.

“Our latest research shows that while ‘Karen’ customers earned a reputation for being uptight and demanding, they in fact have proved to…

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Want to win with digital marketing? Ditch the website.

Why Measuring Marketing Efficiency is Indispensible to Business Success

Why Is The Medium App So Terrible and Unrelational?

Starting an online business soon? Here are my predictions for how to succeed

12 Live Chat Requirements Consider Before Its Implementation

Live Chat Requirements

How to Get Better Testimonials (And How to Use Them)

Blocks spelling out “thank you” in reference to getting a testimonial.

Online marketing THIRTEEN Of The most ideal Ways To Create Leads Along with Social network.

Quick Tips: 5 ways to ready your retail business for peak season

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shirl Orono

Shirl Orono

More from Medium

BOUGIE — Under the hood

Felicia Sonmez Fired from the Washington Post

Will Representation Lead to Revolution?

Comparative Essay: The Chronicles of Narnia vs Harry Potter