From Karen customers to Influenced: Retailers need to be prepared for the twins ‘Olivia and Oliver’ customer

Brandgelist
6 min readMay 20, 2022
Lyndall Spooner, founder and CEO, Fifth Dimension
Lyndall Spooner, founder and CEO of Fifth Dimension Consulting

Australian strategic research and consulting agency, Fifth Dimension, has released new research that shows ‘Karen’ customers deserve an apology.

“Our latest research shows that while ‘Karen’ customers earned a reputation for being uptight and demanding, they in fact have proved to…

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