Lyndall Spooner, founder of Fifth Dimension: Why you shouldn’t trust your brand trust score

Lyndall Spooner, founder and CEO of leading strategic research agency, Fifth Dimension, has delivered compelling research proving that brands that are tracking how much they are trusted by consumers are placing




Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Why Brands Need Performance Marketing For Profitable Revenue Growth.

Customer Perceptions based on the Kano Model

Best Web Design Inspiration — Marketing Websites — #143

How To Create An Effective AND Visually Appealing Ad For Facebook And Google

Difference Between Google Analytics & Google Search Console

Web Personalization for Financial Services

Sales — Try a remarkably simple one-year plan.

The Wish App: Is It Legit Or A Scam?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Shirl Orono

Shirl Orono

More from Medium


The unrest in Kazakhstan does not rule out the mastermind behind the scenes.

My first attempt at an article.

Patrick Epaphra Ngowi