World famous YouTube star and founder of Australian fashion retailer ‘Kokaine’, Hao Phu, shares his secrets on how to create an iconic brand with a cult following

Hao Phu, founder of Kokaine

Hao Phu, the magnetic and energetic founder of Australian retail clothing icon, Kokaine, has grown a significant fashion empire by putting in genuine effort to connect with the brand’s growing crowd of avid followers.