SParms signs historic agreement with the PGA of Australia to take on the naming rights sponsorship of the PGA Legends Tour for two years.
With more and more people picking up golf clubs over the last 18 months to take advantage of outdoor activities as one of the few sports allowed under lockdown — golf is enjoying a global boom.
“We are absolutely delighted to announce our new naming rights sponsorship of the PGA Legends Tour, Mimi Lee said.
“Golf has always been part of our DNA at SParms and it is great to see so many people participating in the game whether socially or professionally. While the pandemic has been tough for many parts of society, it has certainly helped more people to connect with golf.
“This also means there are more people out about on courses exposed to the sun. Our new partnership will enable SParms to assist in keeping players safe and also share important sun safe messaging across the game and the broader community.”
Mimi Lee is the founding director of SParms (Sun Protection Arm Sleeves), which is the number one brand in sun protection sleeves on the globe, especially in the golfing space — with more than 300 professional athletes wearing their products daily. Their products are sold and worn the world over and are trusted by many athletes to protect them against the sun’s harsh rays. This year, SParms celebrates 11 years of operation.
“We are always looking for ways to support the sport and share important sun safe messaging. We sponsor many players both within Australia and overseas as well as the Ladies Professional Golf Association (LPGA) — an American organisation for female golfers. In fact, we have been supporting women’s golf for over 10 years and over the past few years, we have been named the ‘official sun sleeve’ on the LPGA tour,” Lee added.
“LPGA is the most prominent women’s golf tour in the world. The best female golfers play on this tour. Nearly 50 percent of this tour wear SParms as their sun protection of choice.