World leading Aussie sun safe clothing brand, SParms, sponsors PGA Legends Tour

Brandgelist
3 min readOct 14, 2021
SParms sponsors PGA Legends Tour

SParms signs historic agreement with the PGA of Australia to take on the naming rights sponsorship of the PGA Legends Tour for two years.

With more and more people picking up golf clubs over the last 18 months to take advantage of outdoor activities as one of the few sports allowed under lockdown — golf is enjoying a global boom.

“We are absolutely delighted to announce our new naming rights sponsorship of the PGA Legends Tour, Mimi Lee said.

“Golf has always been part of our DNA at SParms and it is great to see so many people participating in the game whether socially or professionally. While the pandemic has been tough for many parts of society, it has certainly helped more people to connect with golf.

“This also means there are more people out about on courses exposed to the sun. Our new partnership will enable SParms to assist in keeping players safe and also share important sun safe messaging across the game and the broader community.”

Mimi Lee, founder of SParms

Mimi Lee is the founding director of SParms (Sun Protection Arm Sleeves), which is the number one brand…

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